Alan Montgomery
Associate Professor of Marketing

B.S., University of Illinois at Chicago, 1989;
M.B.A., University of Chicago, Chicago, 1994;
Ph.D., University of Chicago, Chicago, 1994;

E-mail: alm3@andrew.cmu.edu

Web page: www.andrew.cmu.edu/~alm3/

Teaching and research interests:

Micro-marketing, pricing strategies, marketing decision support systems, time series analysis, analysis of clickstream data, electronic commerce.

Major publications/papers:

"Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand," Advances in Econometrics, 2002;

"Identifying Web Browsing Trends and Patterns," IEEE Computer, 2001;

"Applying Quantitative Marketing Techniques to the Internet," Interfaces, 2001;

"Why Analyst Overconfidence about the Functional Form of Demand Can Lead to Overpricing," with Eric T. Bradlow, Marketing Science, 1999;

"Estimating Price Elasticities with Theory-based Priors," with Peter E. Rossi, Journal of Marketing Research, 1999;

"Forecasting the U.S. Unemployment Rate," with Victor Zarnowitz, Ruey S. Tsay, and George C. Tiao, JASA, 1998;

"Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data," Marketing Science, 1997;

"Hierarchial Bayes Models for Micro-Marketing Strategies," Case Studies in Bayesian Statistics, 1997;

"Determinants of Store-Level Price Elasticity," with Stephen J. Hoch, Byung-Do Kim and Peter E. Rossi, Journal of Marketing Research, 1995;

"A system-independent graphical user interface for statistical software," with Lon-Mu Liu, Ki-Kan Chan, and Mervin E. Muller, Computational Statistics & Data Analysis, 1995