Marketing

Successful marketing strategies are important for all businesses. Undergraduates in the Marketing Track prepare to enter the field by learning concepts and real-life applications of marketing in the business world.

Required

• 70-481 Marketing Research

Choose up to 27 units from the following list...

• 70-471 Logistics and Supply Chain Management
• 70-480 International Marketing (9 units)
• 70-483 Advertising and Marketing Communications
• 70-484 Direct Marketing
• 70-485 Product Management
• 70-486 Pricing Strategy
• 70-488 Interactive Marketing
• 70-374 Forecasting and Data Mining

...and up to 18 units from the following list, totalling 45 units

• 70-160 Graphic Communications Process
• 70-637 Interactive Media Design Management
• 73-365 Industrial Organization
• 79-315 Advertising and American Culture (offered rarely)
• 85-241 Social Psychology
• 88-201 Data Base Management Systems
• 88-302 Behavioral Decision Making

Track Advisors:

Professor Joachim Vosgerau and Professor Kinshuk Jerath